Data protection declaration of SEW-EURODRIVE A/S

SEW-EURODRIVE A/S, CVR No. DK74840019, (hereinafter: SEW-EURODRIVE) thanks you for your interest in our products and our company. The privacy and protection of your personal data is important to us and we take this into account in all our business processes.

When processing your personal data, SEW-EURODRIVE will act as data controller, thus will be responsible for ensuring that the processing is conducted in accordance with applicable data protection regulations. We therefore process your personal data by taking the applicable data protection regulations into account, in particular the requirements of the EU General Data Protection Regulation (GDPR).

On this website, we provide you with information on data processing for all processing steps at SEW-EURODRIVE. Please select in the below table for which processing step you would like to receive more detailed information.

I. Personal data

II. Data protection information on using the website

III. Data protection information for customers and interested parties of SEW- EURODRIVE

IV. Data protection information for job applicants at SEW-EURODRIVEV. Your rights as a person affected

Please contact us if you have any questions about how we process your personal data or about data protection in general.

Contact information:
Address: Geminivej 28, 2670 Greve
Phone: +45 4395 8500

I. Definition of personal data

Personal data is defined as all information that relates to an identified or identifiable natural person. This includes, for example, your name, your (business) contact details, your phone number or e-mail address and relationship to a company, and your interactions/activities with us.

When you use our website, personal data in the form of information about your use of our website, for instance, may be processed. This includes, for instance, connection data or sources retrieved by you. This information is usually collected by using log files and cookies.

We may also process your personal information through profiling such as analysis of how to use our website, which services and offers you have been interested in, details of your purchases to provide you with offers that we think fit you etc. You may at any time object to the processing of personal data through profiling. This does not, however, apply if such treatment is necessary for the conclusion or performance of an agreement with you or if such treatment is permitted under applicable law.

II. Data protection information for the website

In the following, SEW-EURODRIVE, the owner of website, would like to give you an overview of how we ensure the protection of your personal data on our website and further online contact forms, and which type of personal data we process for which purposes and to which extent.

1. Data processing - Offers on our website
When you access our website, general information is automatically collected. This information (server log files) includes the type of web browser, the operating system used, domain name of your internet service provider and similar. In addition, the IP address is transmitted and used to utilize the service you requested. This information is required from a technical point of view in order to correctly provide you with the requested information of websites and is mandatory when using the internet. The log file data is immediately anonymized or deleted by us. The legal basis for this is Article 6(1)(1)(f) GDPR (legitimate interests).

If you use any services that are offered on our website, further personal data from you may be collected. We will process this data to the extent necessary for providing the services you requested. In addition, you may create further personal data voluntarily. We will describe the legal basis in the following individually presented functions and offerings. Your data will be kept confidential by us and deleted or blocked within the context of the legal provisions.

If you send us an inquiry by e-mail, we will collect data you provide for processing your inquiry and will fulfill your requests, if applicable. The legal basis for both cases is Article 6(1)(1)(f) GDPR (legitimate interests).

There will be no further processing of your data by us or any other company beyond this purpose, with the exception of the use as described below, unless a statutory authorization applies or you have provided the corresponding consent.

If you provide us with your contact details in the context of concluding an agreement or via registration at our customer portal, please take note of the information on data protection mentioned under IV.

2. Safety notes
We take technical and operational security measures on our websites to protect personal data stored by us against access by third parties, loss or misuse, and to enable secure data transfer.

We would like to point out that due to the structure of the internet, unintentional data access by third parties may occur. It is therefore also your responsibility to protect your data by encryption or any other method against misuse. Without the corresponding security measures, especially data that is transmitted without encryption, including by e-mail, may also be read by third parties.

3. Cookies
Our website uses so-called cookies. Cookies are small text files that are stored on your end device and that are saved by your browser. They are used to make our offerings more user-friendly, effective and secure. We use so-called temporary cookies that are automatically deleted once you close your browser ("session cookies"), as well as persistent (permanent) cookies.

On the one hand, the use of cookies serves to display the website. On the other hand, cookies are used to continuously improve our offering to you and allow you an optimal use of the website. Information collected by means of these cookies is used for statistical purposes. By using the website, you have given your consent for using cookies for analyses and the creation of statistical reports.

You have the choice to approve that cookies are set. You can make changes in your browser settings. You always have the choice to select if you accept all cookies, if you would like to be informed when cookies are set or if you disallow all cookies. If you choose the latter variant, you may possibly not be able to use our offering to its full extent. Please see further below in the outline of individual functions for additional information on the cookies we use and the associated data processing steps. Below, we provide you with an overview of the services and functions used on this website for which cookies are used.

4. Creating statistical reports on utilization using etracker
Services from etracker GmbH based in Hamburg, Germany ( are used on this website to analyze utilization data. In this context, cookies are used to enable a statistical analysis of the utilization of this website by its users, and to display utilization-related content or advertising. etracker cookies do not include any information that would make it possible to identify a user.

The data generated is processed and stored on our behalf by etracker and is subject to the strict European data protection laws and standards. etracker has been tested and certified by an independent institute in this respect and has been awarded the data protection quality seal ePrivacyseal.

The data is processed on the basis of the legal provisions of Article 6(1)(f) GDPR (legitimate interests). Our objective as defined by the GDPR, legitimate interests, is the analysis regarding the use of our website and regular optimization of our online offering, as well as our web appearance in order to make it more interesting to you as a user by means of the statistical reports acquired. Since the privacy of our visitors is very important to us, any data that may allow for a reference to an individual person, such as IP address, login and device identifications, is anonymized or pseudonymized as quickly as possible. There is no other utilization, combination with other data of etracker or dissemination to third parties.

You can object against the above data processing at any time, as far as it is related to personal data:

I object against data processing by etracker on this website here
Your opt-out was successful!

You can find more information about data protection at etracker here.

5. Creation of statistical reports on utilization by SEW-EURODRIVE
In addition, we use our own internally developed tool in order to analyze the use of our website and to allow us to improve our website regularly. With the acquired statistical reports, we are able to improve our offering and make it more interesting for you as a user. For this purpose, we use an anonymization function with which the IP addresses are further processed in shortened format; this precludes any direct personal reference. The legal basis for the creation of these analyses is Article 6(1)(1)(f) GDPR (legitimate interests). Within the scope of the analysis, cookies (for more details, please see Item 6) are saved to your end device. Information that has been collected in this manner is saved by us exclusively on our server link
You have succesffully opted out of SEW-EURODRIVE´s internal tracking.

If you do not want any type of analysis during use via your end device, then object to tracking with the tool of SEW-EURODRIVE using the following link
You have successfully opted out of personal tracking by SEW-EURODRIVE´s internal tracking. Only anonymous data will be collected.

6. Deployment of Google remarketing
We use the offering of Google AdWords to draw attention on external websites to our attractive products by using advertising tools (so-called Google advertising). These advertising tools are delivered by Google by means of so-called "ad servers." Ad server cookies that allow for the analysis of performance parameters are used in this process, e.g. ad impressions, clicks and conversations. This allows us to determine how successful individual advertising measures are in relation to the data of the advertising campaigns. If you reach our website through Google advertising, Google AdWords will save a cookie on your end device. These cookies usually become invalid after 30 days and are not intended to identify you personally. With this cookie, the following analysis values are usually saved:
• Unique Cookie ID
• Number of ad impressions per placement (frequency)
• Last impression (relevant to post-view conversions)
• OptOut information (marking that the user does no longer want to be addressed)

These cookies allow Google to recognize your internet browser. If a user visits certain pages of a website of an AdWords customer and the cookie that has been saved on his end device has not expired, Google and the customer can detect that the user has clicked the advertisement and was forwarded to this site. Each AdWords customer is assigned with a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. In the above advertising measures, our company does not collect or process any personal data itself. We are only provided with statistical analyses by Google. These analyses allow us to identify which of the deployed advertising measures are particularly effective. We do not receive any further data from the deployment of advertising measures, and, in particular, we are not able to identify users based on this information. The legal basis for processing your data is Article 6(1)(1)(a and f) GDPR.

Your browser automatically establishes a direct connection to the Google server based on the marketing tools deployed. Please note that Google may process data outside of the area of the European Union. Google has subjected itself to the EU-US Privacy Shield, In addition, we cannot influence the extent and further processing of data that has been collected by Google deploying this tool and therefore provide information based on our current state of knowledge:

Google receives the information that you have visited the corresponding website of our website or have clicked one of our advertisements by including tracking tools. If you are registered with a Google service, Google can allocate the visit to your account. Even if you have not registered with Google or are not logged in, it is possible that the provider finds out and saves your IP address. With the company's remarketing technology, users who have already visited our website and online services and shown interest in our products will have displayed further related advertisements on other websites in the Google Partners network. For further information on data protection at Google, please go to:

If you do not wish to have displayed advertising that is targeted to your interests in the future, you can deactivate cookies in your browser or inform Google about this by going to the following link: Alternatively, you can object against Google retargeting by visiting the website Network Advertising Initiative (NAI):

7. Customer and online support
We allow you comprehensive interaction with us if you visit our Online Support account at Once you register, you will have access to the many functions and services of SEW-EURODRIVE. The processing purposes and processed data can be ascertained from the individual functions, e.g. drawing up sales contracts, requesting the delivery status or carrying out troubleshooting.

The legal basis for your registration with the Online Support is Article 6(1)(1)(b) GDPR (fulfilment of contract). Please note our supplementary data protection information in section III regarding ordering specific services and further processing of your data.

8. Social media offering
a) Embedding of You Tube videos
On individual websites we have embedded YouTube videos that are saved at and can be played back directly on our website. These videos are included in the "extended data protection mode", i.e. no data about you as a user will be transmitted to YouTube if you do not play back the videos. The below data is only transmitted when you play back the videos. We cannot influence this data transmission.

By playing back the embedded videos, YouTube receives the information that you have accessed the corresponding page on our website, and it is furthermore possible that other data is transmitted to YouTube of which we have no knowledge. This will occur regardless of whether YouTube has provided a user account through which you have logged in or if no user account exists. If you are logged in to YouTube, your data will be directly allocated to your account. If you do not want this allocation to your profile with YouTube, you must log out before you activate the button. YouTube saves your data as utilization profiles and uses it for the purposes of advertisements, market research and/or demand-based design of its website. Such an analysis can be carried out (even for users that are not logged in) especially for providing demand-based advertisements and to inform other YouTube users about your activities on our website. You have the right to object against the creation of these user profiles. Such requests must be addressed to YouTube.

Please see the data privacy statement of YouTube for further information on the purpose and extent of data collection and processing. This is also where you will find further information about your rights and setting options to protect your privacy: Google also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield,

9. Use of external links
Our websites contain links to other websites from other providers. SEW-EURODRIVE is not responsible for the data protection policies or the content of other websites.

III. Data protection information for customers and interested parties of SEW-EURODRIVEther sell your personal data to third parties nor market it in any other way

1. Scope of data processing and designated uses

a) Contract performance
SEW-EURODRIVE processes the data that we receive from you as part of your inquiries or existing contractual relationships. In addition to your business contact details, this comprises all information that is exchanged, such as e-mails, orders, requests for our products, and payment details. If you have business relationships with us, you must provide the personal data that is necessary for preparation or performance of the contracts or that we are legally required to process; otherwise we cannot fulfill the contracts.

SEW-EURODRIVE processes the data provided during order placement for use in fulfillment of the contract and may employ specialized and monitored service providers for this purpose. Processing of the data for the purpose of contract fulfillment comprises using the data to render the service stipulated by the contract, including rendering of services defined in service agreements or handling of any warranty claims. In addition, if a request for financing is made, the data required for generating a quotation may be used by SEW-EURODRIVE and, if necessary, passed on to contractual partners. Further details regarding the purposes of use can be found in the relevant contractual documents. This data processing is carried out based on Article 6(1)(1)(b) GDPR (fulfilment of contract).

Data collected by SEW-EURODRIVE regarding the purchase of our products or use of our services may also be passed on to the external auditors and/or tax consultants of SEW-EURODRIVE for consulting and verification purposes. SEW-EURODRIVE may save the data collected for fulfillment of the contract in its operative system for a period of time even after the contractual relationship has been terminated, if such storage is necessary in order to administrate possible warranties and limitation periods of complaints or handle possible legal claims related to the contract. It may also be necessary for SEW-EURODRIVE to store personal data generally, in order to fulfil legal obligations regarding, for example, accounting or tax. Data that is subject to such storage are deleted once these time periods and obligations expire. All other data is deleted immediately, unless this declaration specifies other designated uses for this data. Data is processed for warranty claims in accordance with Article 6(1)(1)(b) GDPR, and for fulfillment of legal obligations in accordance with Article 6(1)(1)(c) GDPR.

b) Verification of address and credit
To verify your address and credit rating, SEW-EURODRIVE accesses databases from external agencies in order to gather address details and credit data about your company, including data that was calculated using statistical methods (scoring). This gathering is done as long as SEW-EURODRIVE is undertaking a commercial risk in concluding the contract and seeks to safeguard itself through this credit check. This information is used by SEW-EURODRIVE to grant trade credit for goods or services.

The information provided by the agencies and the internal information regarding payment behavior are internally evaluated by SEW-EURODRIVE, which then creates its own rating for use as a basis for granting a credit limit. The credit data is deleted 5 years after the last delivery of goods. This mode of data processing is performed in accordance with Article 6(1)(1)(f) GDPR in order to grant you trade credit for goods and services.

c) Promotional use of data by SEW-EURODRIVE
SEW-EURODRIVE and its contracted service providers (print shops, letter shops, etc.) use for promotional purposes your name and address – as the contact person in ongoing business relationships – and those of interested parties, as well as data collected within the scope of the business relationship (contact details, products purchased, services ordered, etc.). SEW-EURODRIVE exchanges additional information about products and services with the SEW-EURODRIVE Group and conducts analyses for marketing purposes (so-called web scoring). Data analyses for promotional purposes may also incorporate data that you have consented to provide to SEW-EURODRIVE. The goal of these promotional contacts is to notify you of the latest developments regarding our products and services to ensure that we can provide you with the services you need and thereby establish a long-lasting business relationship.

SEW-EURODRIVE uses your telephone number for promotional purposes only if you have given your consent or if consent can be reasonably presumed – for example, within an existing business relationship or after previous contact. SEW-EURODRIVE also uses the e-mail addresses that are obtained from the contact persons when contracts are concluded to advertise similar offers. Of course, you have the right to refuse these promotional contacts. We will notify you of your right to object in each separate case.

To achieve the goals associated with this promotional usage, we will process your data over the service lives of our products and as long as you remain a customer. Exceptions are made if you consent to a longer period of usage and/or if the data is subject to statutory retention obligations. In the latter case, the data is deleted after the retention period has elapsed. The processing period may be shorter if you exercise your right to object, which we inform you of in section IV.

The legal basis for this promotional usage is Article 6(1)(1)(f) GDPR (legitimate interests). or, if you have provided consent, Article 6(1)(1)(a) GDPR. We inform you of your rights regarding promotional usage below, in particular your right to object.

d) Processing of personal data due to legal obligations
SEW-EURODRIVE, like every other company in Europe, is subject to various legal obligations to verify the data of our customers and business partners. In such cases, we process your personal data only to the extent that is legally required. To fulfill these legal obligations, it may be necessary to process some of your data automatically in order to evaluate personal aspects (profiling). The legal basis for this processing is Article 6(1)(1)(c) GDPR (legal obligations) in conjunction with the applicable statutory provisions.

These statutory provisions relate to, in particular:

• Prevention of fraud and money laundering
• Tax auditing and reporting requirements

2. Dissemination of data within the SEW-EURODRIVE Group

SEW-EURODRIVE may pass on your master data (company name, contact persons, address and contact details such as telephone number and e-mail address) to other companies within the SEW-EURODRIVE Group and possibly update it in order to ensure that all SEW-EURODRIVE subsidiaries involved with you in a transaction (e.g. fulfilling a contract) have the same master data. This is intended to simplify our processes and may help you avoid having to provide the master data again when contacting another company within the Group. The legal basis for this mode of data processing is Article 6(1)(1)(b) GDPR (fulfilment of contract). Your rights are safeguarded by internal contractual policies that ensure a high standard of data protection.

In addition to master data, order data may be passed on to other SEW-EURODRIVE subsidiaries if necessary for your order. For example, different SEW-EURODRIVE products are manufactured by different SEW-EURODRIVE subsidiaries, so data may need to be transferred to simplify order processing and delivery. In such cases, you will be informed of this transfer upon conclusion of the contract. The legal basis for this processing is Article 6(1)(1)(b) GDPR (fulfilment of contract).

If your company is based outside of Denmark, an SEW-EURODRIVE subsidiary associated with us will be responsible for managing and processing your contracts or inquires. Therefore, if you wish to receive contract offers or additional information about SEW-EURODRIVE and our products, the personal information we have stored for you (in particular: name, contact details, associated company, products in which you are interested) may be transferred to the SEW-EURODRIVE subsidiary that is responsible for your company's location. This international representative of ours will use your personal data unless you object to the dissemination or saving of your data in these subsidiaries.

This may result in your master data being processed in SEW-EURODRIVE subsidiaries outside the European Union (EU) or the European Economic Area (EEA). In cases where the EU Commission has not specified an appropriate level of data protection, we have made contractual commitments; generally, we have concluded the EU standard contractual clauses. You can find a list of the companies belonging to the Group at This data is subject to the same deletion policies described above.

IV. Data protection information for job applicants at SEW-EURODRIVE

If you apply at SEW-EURODRIVE, the principles for data processing as described below shall apply. After hiring you, we will inform you about data processing separately in the context of concluding the contract.

1. Scope of data processing and designated uses

a) Internal data processing when checking your application
We process the data you have provided in the context of your application, such as you name, contact information, hobbies, qualifications, work experience etc., for the purposes of checking your application and verifying suitability for the advertised position. We save your data exclusively in our own data center in Denmark. During the hiring process we may also, based on your qualifications, examine whether or not you are a candidate for positions other than the one you applied for. In order to check your application, we may involve specialized service providers. Suitable applications for a position are forwarded by HR to the corresponding department or subsidiary for further evaluation. To properly assess your application, we need, for example, your CV, report cards and appropriate certificates, if applicable. This data processing is carried out based on Article 6(1)(1)(b) or 6(1)(1)(f) GDPR (fulfilment of or entering into a contract alternatively legitimate interests).

To properly assess your application, we may need your CV, report cards or appropriate certificates. Further information as well as a photo are optional.

We will delete your application data 6 months after completing the application process, i.e. after the position has been filled. This data processing is carried out based on Article 6(1)(1)(b) GDPR.

If you are under 18, we may, when applicable, require the consent of your guardians to conclude an employment contract with you.

V. Your rights as a person affected

As a person affected you are entitled to various rights. Please contact us through previously stated contact information, for exercising the rights to which you are entitled. Every affected person is entitled to the following rights:

• Right of access (Article 15 GDPR)
• Right to rectification of incorrect data (Article 16 GDPR)
• Right to erasure (Article 17 GDPR)
• Right to restriction of processing of personal data (Article 18 GDPR)
• Right to data portability (Article 20 GDPR)

You can object to the processing of personal data for promotional purposes - including the analysis of customer data - or the dissemination to third-parties for promotional purposes at any time without providing a reason.

Furthermore, every person affected is entitled to a general right to object (see Article 21(1) GDPR). In this case, the objection to data processing must be justified. If the data is processed with your consent, you may revoke this consent at any time with immediate future effect. Revoking your consent does not affect the legality of the data processing that occurred with your consent until the time of revocation.

In the case of individuals claiming rights according to this legislation SEW is entitled to ask for relevant documentation of identity, also according to rules about money laundering.

You can find more about your rights in the section about data protection in

In case you want to complain about our way of handling your data, the official authority is Datatilsynet. Contact information can be found in

This document is reviewed and updated on 25. May 2018 and will be updated in case of changes to legislation, practice or possible changes in our business processes.